Chinese marketing
Whether you want to reach Chinese residents living in New Zealand, Chinese visitors planning their next holiday, or prospective students considering New Zealand, we help you connect through the digital platforms they trust.
Chinese marketing is different. The channels, buying journey and cultural expectations are unlike Western marketing. With native Chinese marketers and New Zealand marketing strategy expertise, Alexanders helps bridge that gap.
Audiences
Many New Zealand businesses don't realise they are already missing opportunities with Chinese audiences. Our clients typically want to reach one (or more) of these groups.
People already living here who are researching products and services using Chinese-language platforms.
Examples include
Travellers often decide where they'll stay, eat and visit long before arriving in New Zealand.
Ideal for
Students and families begin researching education, accommodation and migration services well before leaving China.
Ideal for
The discovery gap
Most New Zealand businesses rely on Google, Facebook and Instagram.
Chinese consumers often don't.
Instead, they discover businesses through trusted Chinese platforms, recommendations, community discussion and Chinese-language content.
If your business only appears on Western platforms, there's a good chance you're invisible to this audience.
Western
Chinese
Why us
Many agencies can translate words. Very few understand both New Zealand marketing and Chinese consumer behaviour. At Alexanders you receive:
Services
Before spending money on campaigns, understand where the opportunity lies.
Includes
Develop a practical plan to reach Chinese customers.
Including
Native-language content created for Chinese audiences.
Including
Build long-term visibility and engagement.
Services include
Little Red Book · Xiaohongshu
RedNote (Little Red Book/Xiaohongshu) has become one of the most influential lifestyle and recommendation platforms for Chinese consumers.
Rather than searching Google, users often discover products, travel destinations and businesses through recommendations, reviews and authentic content.
For tourism, lifestyle, retail, education and premium brands, RedNote is often where purchasing journeys begin.
Chinese social media explainedFAQ
RedNote, also known as Xiaohongshu or Little Red Book, is one of China’s leading lifestyle and discovery platforms. People use it to research products, services, destinations and brands through recommendations, reviews, images, and short-form videos. For businesses, RedNote is a powerful way to build awareness, credibility, and consideration among Chinese-speaking audiences.
Yes. RedNote is primarily a discovery platform where people find inspiration, research options and learn about new brands. WeChat is a broader communication platform used for messaging, brand content, customer service, communities, and relationship-building. Put simply, RedNote helps people discover your business, while WeChat helps you nurture the relationship.
Not necessarily. The right channel mix depends on your audience, objectives, budget, and customer journey. Some businesses can begin effectively with one platform, while others benefit from using RedNote for discovery and WeChat for ongoing communication and conversion. We will recommend the channels most likely to support your goals rather than taking a one-size-fits-all approach.
AI can assist with translation, but direct translation alone rarely creates effective Chinese marketing. Language, cultural context, search behaviour, platform conventions, and customer expectations all influence how a message is received. We combine efficient tools with human review and localised strategy, so your content feels natural, credible, and relevant (not merely translated).
Not always. You may be able to start with Chinese-language landing pages, social channels, or selected content on your existing website. However, a dedicated Chinese website or section can be valuable when customers need detailed information, strong search visibility, or a clear path to enquire or purchase. We can recommend an approach based on your market, goals, and available budget.
The timeframe depends on your starting point, industry, investment, and objectives. Paid campaigns can generate traffic and enquiries relatively quickly, while organic visibility, trust and community growth take longer. You may see early indicators within the first few months, but building sustainable momentum often requires 6 to 12 months of consistent activity, testing, and optimisation.
Yes. Chinese marketing can be highly effective for B2B companies, particularly when purchasing decisions depend on expertise, reputation, and long-term relationships. The strategy may focus less on mass reach and more on thought leadership, industry-specific content, lead generation and relationship-building through the platforms your decision-makers use.
Absolutely. We can operate as an extension of your internal team or collaborate with your existing agency partners. We can provide Chinese-market strategy, localisation, content creation, campaign management and cultural insight while working within your established brand guidelines, processes, and wider marketing plan.
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Learn
Packages
$1,950 + GST
Identify the opportunities: your current brand visibility, buying journey, competitor presence, reviews, content themes, channels and recommendations.
$4,500 + GST
Market assessment, customer personas, positioning and messaging, channel and content strategy, and a 12-month roadmap.
$1,500–$2,000 + GST/month
RedNote or WeChat setup/optimisation, two content pieces per month plus comment monitoring. Excludes media.
$50,000–$60,000 + GST
Co-ordinated content, distribution, campaign activity and media over six months.
From $1,997/month
Keep visible to your followers and expand visibility with regular posts and promotions to grow your following.
$1,500–$2,000
Registration · content $4,000–$13,000
Register, design & build your official WeChat account to be the foundation for people to follow. QR code, design, write & build 3–8 pages.
Next step
We'll help you understand:
Take action. Raise your game.
Book a 20-minute, no-obligation introduction call with Rachel by phone, Zoom or Teams. We'll talk through what you need and whether we're the right fit. If it's a good match, the next step is a complimentary one-hour strategy meeting.
