About
Businesses need a marketing system that reliably finds, converts and keeps customers — but many don't have a plan for predictable growth. That's what we build.
Larger competitors with more recognition can be hard to keep up with, so you need to be progressive. A clear marketing action plan creates unity — and good work deserves recognition.
Businesses need actionable insights to become more agile and progressive.
Digital agency · Catalyst for growth
Expert direction, a team focused on momentum, and a proven process. Our digital lead system reduces the need for owners to chase prospects themselves — and your team picks up new skills along the way.
We know busy teams often don't have time for marketing. With access to the Alexanders team and contract support, you get measurable results that show progress.
Behind the scenes
1996
Rachel Alexander left her KPMG consulting job and started as a marketing consultant under "Alexanders of New Zealand" from a flat on Winchester St. Shelley Yeatman was an early employee and stayed five years.
1998
A move to a ground-floor office on Montreal St. Rachel chaired Top 10 Holiday Parks, located next door.
1999
Growth exceeded 100% a year for several years.
2000
Rachel was named South Island Self-Employed Woman of the Year. The company leased a 269 sqm floor in Riccarton, interior designed by friend Jude Meyer, and grew to 12 staff over eight years.
2001
The team won the Supreme Award and other South Island Advertising Awards. Rachel chaired the Direct Marketing Association's Southern Branch.
2002
With three marketing staff, the team attracted clients including Skope Industries, Tait Communications and Christchurch International Airport.
2002
A "Back to School" celebration with costumes and live tango music.
2007
Andy, formerly creative director at Hairy Lemon, joined full time as web designer, and a White Party marked ten years. In 2008 a family medical crisis and an approaching recession stalled momentum; the agency planned for a 30% decline and came through thanks to loyal clients.
2009
The company gave up its Leslie Hills floor, rebranded from "Alexanders Advertising" to "Alexanders Internet Marketing", and ran from Rachel's home for about seven years with a team of six.
2011
Web development was added with contractor Richard and a former Hairy Lemon programmer, and the team returned to Fendalton premises.
2017
Two decades in business, celebrated in style.
2017
With nine staff, the company moved to 301e Blenheim Rd and rebranded to "Alexanders Digital Marketing". The web team tripled.
2018
Services moved to Amazon Web Services for faster load times.
2018
We became a BigCommerce Partner, complementing our WooCommerce skills.
2020
In May 2020 the team moved into three rooms at Rachel's home on Wroxton Tce and took on several government projects.
Clients
Technology
Tait Electronics, Connexionz Transit Solutions, Syft Technology, Dynamic Controls, Commtest, T L Jones
Education
Ministry of Education, Otago Polytechnic, Cathedral Grammar, Core Education, University of Canterbury
Tourism + Events
Skyline Gondola, Shotover Jet, Christchurch International Airport, Christchurch & Canterbury Convention Bureau, Ngai Tahu, Millennium Hotels, The Commodore, The Hermitage, Pure Trails, Hiking New Zealand, Rainbow's End, Johnson & Couzins, NZ Ski, Top 10 Holiday Parks, Bellavista Motels, The Lodge Methven, Road Runner Rentals, Shoestring Rentals
Manufacturing + Distribution
Rodin Cars, New Zealand Merino, Mr Boats, Skope Industries, Regal Manufacturing, Baldwin Manufacturing, Superior Trailers, Advanced Fuel Tanks, Plinius Sound Systems, Paslode Nail Guns, Snowsports (Salomon), Metrogreen
Energy + Utilities
Network Tasman, Allied Petroleum, Allied Lubricants (Mobil Oil), KiwiGas, Meridian Energy, Aquamax, LPG4u
Transport
HWR Group, Metalman, Spraymarks, NZ Roadmarkers Federation, EcoDepot, Transport Wash
Retirement
Holly Lea, Merivale Retirement, Terrace View Retirement, Clare House Retirement Village, Chatswood Rest Home, Anglican Aged Care
Food
Countrywide Distributors, MG Marketing, Lumina Lamb, Comvita, Makikihi Fries, Continental Caterers, Hancroft, Kono New Zealand, Silver Wing Wines, Greystone Wines, McArthur Ridge Wines, Bobabear, Coolpak Storage, Dunstan Hills
Non-Profit
Oxfam New Zealand, Coeliac New Zealand, NZ Road Trauma Awards, Good Shepherd
Retail
Snowride, Ashburton UHire, Raeward Fresh, Mr Boats, Sparrows, Brents Toyota
Agriculture
Vetent, Donaghys, RuralCo, PGG, NZ Grain & Seed Association, PPP Industries, Plucks Engineering
Finance + Professional Services
Croys, Lane Neave, Harmans, Maciaszek Brown, Exodesk IT, Bradley Nuttall, Mutual Credit Finance, Fair City Finance, Canterbury Finance
Health
UniMed, Aon Insurance, The Oxford Clinic, 24 Hour Surgery, Audiology South, Caci Clinic, BioMer
Construction
Division Group, Nathan Cook Builders, Orange Homes, Brewster Building, Frost Builders, Fleetwood Construction, Portabuild, Apollo Construction, Branthwaite / ColesFields / Rolleston Hamlet / Park Lane / Devon Park, Frews Contracting, Lawson Homes, Simply Wardrobes, Bellvue Iron, Home Vision Blinds, Flashman, McRaeway Homes, Switched On
Step it up
01
Share your vision. We audit the areas to address and recommend next steps.
02
Review the options and choose an approach and plan that fits.
03
Initiatives are delivered and results follow.
04
Intelligence, training and support to refine the approach.
Some agencies hoard their knowledge, which gets costly. Some web designers lock clients into proprietary platforms that are hard to edit — even though your staff could be trained to manage them.
Large agencies often hand work to junior staff. We're big enough to handle most needs, but small enough that you get direct access.
Our goal is to turn your marketing into a profitable, predictable lead generation system so the business can grow without you.
Our philosophy
"Teaching clients how to fish." You gain understanding, we're transparent about our techniques, and your team and ours work together.
You need a plan and a process — not one-off tactics.
Community
We've served New Zealand businesses from Christchurch for over 25 years. Each year we build a website for a not-for-profit at a significant discount — including a revamp for Paulownia Trust, the "Oxfam Unwrapped" gift card ecommerce site, support for the NZ Road Trauma Awards and promotion of an Indian festival.
Environment
Several staff work from home three days a week, our office is paperless, and any printing uses recycled paper. Rachel cycles to inner-city client meetings to cut emissions.
Take action. Raise your game.
Book a 20-minute, no-obligation introduction call with Rachel by phone, Zoom or Teams. We'll talk through what you need and whether we're the right fit. If it's a good match, the next step is a complimentary one-hour strategy meeting.