Chinese marketing
We help NZ businesses reach Chinese residents, visitors and prospective students through the platforms they actually use. Chinese marketing differs from Western marketing in channels, buying journeys and cultural expectations — our native Chinese marketers and NZ strategy expertise bridge the gap.
Audiences
Many NZ businesses are missing Chinese audiences without realising it.
People researching products on Chinese platforms.
Sectors: property, health and cosmetic clinics, home builders, luxury retail, funeral services, professional services, automotive, hospitality.
Travellers choose accommodation, food and activities before they arrive.
Sectors: hotels, tourism operators, campervans, ski fields, wineries, attractions, restaurants, luxury accommodation.
Families research education and migration early.
Sectors: universities, schools, private education, immigration advisers, recruitment agencies, student accommodation.
The discovery gap
Most NZ businesses rely on Google, Facebook and Instagram. Chinese consumers often discover businesses through trusted Chinese platforms, recommendations, community discussion and Chinese-language content. A business that's only on Western platforms may be invisible to them.
Western path
Google → Website → Facebook → Enquiry
Chinese path
RedNote → WeChat → Recommendations → Website → Enquiry
Why us
Many agencies can translate. Few understand both New Zealand marketing and Chinese consumer behaviour.
Services
Audience, competitor, channel and content assessment, plus a roadmap.
Platform selection, messaging, campaign planning, localisation and KPIs.
RedNote, WeChat, articles, video, photography and graphic design.
Publishing, community engagement, paid promotion, reporting and optimisation.
Little Red Book · Xiaohongshu
RedNote is a major lifestyle and recommendation platform. Users discover products and businesses through reviews and authentic content rather than Google. For tourism, retail, education and premium brands, it's often where purchasing begins.
Chinese social media platforms explainedPackages
$1,950 + GST
One-off
Audience analysis, competitor review, channel assessment, Chinese search/AI discoverability review, quick wins and a summary meeting.
$4,500 + GST
One-off
Customer personas, messaging, channel and content strategy, a 12-month roadmap, KPIs and a presentation workshop.
$1,500–$2,000 + GST/month
6-month minimum
One primary channel (RedNote or WeChat) set up and optimised, two substantial content pieces monthly, comment monitoring and reporting. Advertising, creators and production extra.
$50,000–$60,000 + GST
Six months
RedNote/WeChat setup, a six-month plan, 4–6 Chinese content pieces monthly, Mandarin copy and localisation, video and creator content, paid media, landing pages, community management and reporting.
From $1,997/month
Ongoing
Regular posts and promotions to grow followers.
$1,500–$2,000
Registration · content $4,000–$13,000
Registration, design and build of 3–8 pages with a QR code.
FAQ
A discovery platform where people research products, services and brands through reviews, images and short videos.
Yes. RedNote helps people discover your business, while WeChat supports messaging, service and relationship-building.
Not necessarily. The right channel mix depends on your audience, goals, budget and customer journey.
AI can assist, but translation alone rarely works. We combine tools with human review and a localised strategy.
Not always. Landing pages or website sections may be enough, but a dedicated site helps when customers need detail or a purchase path.
Paid campaigns can generate enquiries quickly. Sustainable momentum typically takes 6–12 months.
Yes — particularly for thought leadership, industry content and lead generation.
Yes. We can extend your internal team or work alongside your existing agencies.
Free guide
Next step
Take action. Raise your game.
Book a 20-minute, no-obligation introduction call with Rachel by phone, Zoom or Teams. We'll talk through what you need and whether we're the right fit. If it's a good match, the next step is a complimentary one-hour strategy meeting.
