Chinese Marketing Guide

Unlock the Potential: Tapping into New Zealand's Growing Chinese Market

Already benefiting from New Zealand’s growing Chinese market and ready to expand your reach?

The Chinese marketing ecosystem operates differently. Many Chinese New Zealanders and visitors prefer Chinese-language content and use platforms such as RedNote (Little Red Book) and WeChat to discover businesses, research options and make decisions.

This guide will help you identify new revenue opportunities and build stronger connections with Chinese residents and tourists in New Zealand.

For just $27, our comprehensive training guide provides practical insights and strategies to help your business engage this valuable market more effectively.

The guide is divided into five easy-to-digest e-books, delivered to your inbox every two days, so you can learn at a manageable pace without feeling overwhelmed.

BUY NOW $27 NZD What's inside
Chinese Marketing Guide e-book mockup

What's inside

Who's this for?

Business owners, marketing managers and business development teams who want to reach inbound Chinese visitors, immigrants or resident Chinese in Auckland/NZ. This guide does not cover exporting strategies for manufacturers exporting to China.

Five e-books

Contents

Part I

Learn how adapting to Chinese preferences unlocks New Zealand's Chinese market and builds trust.

  • Low engagement of NZ media eg. Facebook, Google
  • Mistrust of Baidu, low use of Google
  • Different Eastern online shopping behaviour
  • A growing market - an expanding opportunity

Part II

Which trusted platforms, peer reviews, and social media deepen connections, influence decisions, and boost visibility.

  • How to make your content accessible to Chinese via trusted sources
  • Group vs individual society: reliance on peer reviews
  • Chinese social media; a different world

Part III

Leveraging trusted platforms and Chinese payment methods makes your brand accessible & credible for seamless transactions.

  • Examples of trusted sources of information: RedNote (Xiaohongshu); WeChat, Weibo & MaFengWo; Fliggy, TMall & Taobao
  • Payment option comparisons

Part IV

Taking the right steps to ensure your brand connects with the Chinese market.

  • The ideal starting point, establishing a foundation.
  • Options to dip your toe in the water.
  • How to make a committed market entry
  • Ongoing traction; building momentum and growth

Part V

How to handle practical challenges when marketing to Chinese in NZ.

  • Handling tasks when you don't have Chinese staff.
  • RedNote/WeChat account verification and traffic.
  • Should you translate your website?
  • What you can do in-house & what you will need help with.
Ivy Cui, Rona Zhu and Rachel Alexander
Ivy Cui & Rona Zhu & Rachel Alexander

About the author

Rachel Alexander

Since reading Ping and Tubby and the Lantern as a youngster, I’ve had a fascination with China, specifically marketing to Chinese. Owning a Christchurch marketing agency for 27 years has presented many occasions where I’ve needed to market to this audience, stimulating my curiosity.

Though I have a Mandarin degree, I’m not fluent so have engaged Chinese staff. Through them, I’ve been enlightened as to how radically different Chinese media consumption is from that of European Kiwis. I hope by sharing this intel, it will provide you with a pathway, confidence, and an action plan so you know how to build your brand position with this interesting segment.