Captivating content
Time, energy and money are your key resources. A social media strategy stops you wasting them.
Reach
Leadership sometimes thinks the company already sells enough, or worries staff may say the wrong thing online. But social media helps you reach and connect with potential customers where they already spend their time.
Benefits
Direction and a roadmap with content ideas and trend awareness.
Brand awareness through regular exposure, leads from soft actions like registrations and downloads, and better retention.
Efficiency through defined tools, customer-journey keywords and questions, and measurement with continuous improvement.
Teams stay consistent and productive when weekly production needs are clear.
Bigger campaigns become possible by concentrating on core content.
Process
01
Audit your own and competitors' social efforts, customer journeys and products. Choose channels and niche opportunities.
02
Set realistic, achievable goals using a checklist of examples.
03
Formats, a content calendar, landing pages and downloadable assets, email funnels, keyword research and posting frequency.
04
Assign the team, tools and platforms, and the schedule.
05
Feedback on drafts and performance reports — or outsource content creation and management to us.
Pricing
Strategy packages start at $3,250 + GST. Several are registered with MBIE's Management Capability Grant, which offers 50% co-funding to eligible companies.
Packages
$1,200/month
3-month retainer · Capability Fund registered
Choose channels (Facebook, LinkedIn, WeChat, YouTube, Instagram, TikTok, Pinterest), define content types and purchase/enquiry paths, and get a 12-month weekly topic calendar. Optional blog or email calendar.
$4,500
Capability Fund registered
Channel and content guidance, campaign planning, headline and call-to-action feedback, and first-campaign setup with tags and pixels. Excludes media/click budget.
$2,800–$12,597/month
Management
Discovery, monthly or quarterly calendars for approval, content creation, campaign management and reports. Suits technical teams, malls and established companies without a marketing department.
$1,280/month
12-month retainer
Four campaigns over 12 months. Ad spend of $300–$1,000 per campaign not included.
$2,726/month
12-month retainer
Blogs, videos, social posts, emails, and landing pages and content for 2 campaigns.
$1,570/month
Retainer
Website download section, email nurture series, automation and e-book.
| Shoot | Details | Price |
|---|---|---|
| Social | 1 hour at one location, 20 usable shots in one format | $659 |
| Social, two formats | As above, delivered in two formats | $827 |
| Half day | One location | $1,571 |
| Web or company profile | Half day with art director | $2,253 |
| Corporate | Full day, two locations, two formats | $3,750 |
Catalyst for growth
Guidance grounded in copywriting, conversion, graphic design and results — plus custom niche content ideas from our in-house creative team, backed by 26+ years of marketing experience.
“
Swapping print for a Facebook/Messenger and Google campaign, we matched record sales for a $14–20k product in three months instead of twelve — at half the spend.
Neil Pluck
Plucks Engineering
“
Alexanders tailored our rebrand, website redesign and social media activation under real time pressure, and their market research made us more market-oriented.
Tony Kan
Connexionz
Take action. Raise your game.
Book a 20-minute, no-obligation introduction call with Rachel by phone, Zoom or Teams. We'll talk through what you need and whether we're the right fit. If it's a good match, the next step is a complimentary one-hour strategy meeting.
