Online marketing company

Accelerate with a digital marketing strategy

Traditional marketing no longer performs the way it used to. A digital strategy is your next opportunity — fewer quiet months and more qualified leads.

7 pillars of digital marketing

4 drivers to get a digital marketing strategy

  1. Your workload is heavy — outsourcing frees time for other areas.
  2. You want a more predictable flow of leads.
  3. You've reached the limit of self-led efforts and need a specialist.
  4. Competitors are improving, so your brand needs to get ahead.

5 reasons a digital marketing strategy is important

  1. Affordable — cheaper than many traditional methods.
  2. Measurable — results are trackable when budget moves online.
  3. Up to date — tactics change, and a good agency tracks algorithm changes.
  4. Opportunity — surfaces niches of unmet demand.
  5. Advantage — many competitors still lack a strategy.

How digital marketing works

The 7 types of digital marketing strategy

Good strategy drives traffic to your website and social channels, offers incentives for contact details, builds awareness and shows how you solve problems — then nurtures, converts and brings customers back.

1

Website marketing

Improving user experience and performance.

2

Content marketing

Helpful content that builds awareness and an expert reputation.

3

Search optimisation

Being found by people searching for what you offer.

4

Pay-per-click advertising

Targeting by region, interest and intent, e.g. Google Search ads.

5

Social media marketing

Using social channels to generate leads.

6

Email marketing

Using existing or new databases to widen reach.

7

Customer relationship marketing

Managing and following up with existing customers.

Who it's for

If you are…

Not native to digital

A successful but traditional business that needs to make digital moves.

Skilled, but not in marketing

You want to grow, but should focus on your strengths while a marketer handles this.

An experienced but busy marketer

New to digital or overloaded, and need to delegate.

01

Assess

A review of your current digital marketing compared with competitors and target customers.

02

Recommend

Improvements that fit a comfortable monthly budget.

03

Plan + budget

A plan with strategic priorities to review and share internally.

Services

Digital marketing services

Content Strategy

$3,800

Capability Grant registered

Customer avatars, channels, a content calendar (social, email, video), management and promotion.

Social Media Campaign

$1,280/month

12-month retainer

Research, copywriting and setup of 4 campaigns over 12 months on Facebook, Instagram, LinkedIn or TikTok. Ad spend of $300–$1,000 per campaign extra.

Digital strategy clientDigital strategy clientDigital strategy clientDigital strategy client

Catalyst for growth

Why choose Alexanders?

An agency saves you the cost of recruiting and training digital staff. Some agencies only do social media or prefer big brands — we're strong in B2B, construction and non-glamorous industries, with 25 years of experience and an open approach.

About us
Can you also implement the strategy?

Yes. Our team includes marketers, writers, social media experts, designers and programmers. We implement priorities on a monthly budget and can upskill your in-house staff.

Which company is best for online marketing in NZ?

We may not suit businesses with 1–4 staff or start-ups, who may be better served by a freelancer. We specialise in established companies, and also support corporate marketing teams with SEO, funnels and Google Ads.

Reviews

What clients say

“

I valued learning about digital marketing, and having a responsive partner to talk things through with.

Brett Haldane

ex Allied Petroleum

“

We went from a bare website to a well-ranked, content-rich one — with ongoing support.

Rebecca Wylie

Marketing Executive, VetEnt

“

More leads, and utilisation up from 40% to 78% — with continued insight along the way.

David Fraser

CEO, Portabuild

“

Steady enquiries from the website and Google rankings — at a level that's manageable for a small business.

Adrian Harris, Adrian Harris Woodcraft

Adrian Harris

Adrian Harris Woodcraft

Google Review by Thomas on digital marketing servicesAshburton U-Hire review

Take action. Raise your game.

Make your next impression count.

Book a 20-minute, no-obligation introduction call with Rachel by phone, Zoom or Teams. We'll talk through what you need and whether we're the right fit. If it's a good match, the next step is a complimentary one-hour strategy meeting.

DESIGN UX team