Meet the team

Not sure if we have the expertise you need?

With 29 years in the marketing industry, there's a good chance we do. Talk with the team about how we can help.

Rona, Amanda and Rachel from Alexanders

The team

The people behind your marketing

Rachel Alexander, CEO + AEO

Rachel Alexander

CEO + AEO

29 years serving New Zealand clients with strategy, art direction and performance marketing across digital campaigns, SEO and websites.

Amanda Hawke, Google Ads & SEO Manager

Amanda Hawke

Google Ads & SEO Manager

15+ years in SEO, Google Ads and digital strategy, focused on tracking, reporting and conversion optimisation. Plays saxophone in the Mainland Big Band.

Rona Zhu, Account Manager

Rona Zhu

Account Manager

10+ years in digital marketing and ecommerce across New Zealand and China. Specialises in client relationships, campaign delivery and Chinese platforms such as RedNote and WeChat.

Paul Swafford, Web Developer

Paul Swafford

Web Developer

Three decades of development experience building corporate and ecommerce sites, connecting accounting and inventory systems, and improving site speed.

Brodie Thompson, Front End Designer

Brodie Thompson

Front End Designer

Creates eye-catching front-end web design, with a background in print design, branding, trade show collateral and signage.

Lyndal Lane, Meta Campaign Manager

Lyndal Lane

Meta Campaign Manager

Focuses on Facebook, funnels, web flow, and AI for social media, content and marketing automation.

Michelle Davis, Financial Controller

Michelle Davis

Financial Controller

38 years in Chartered Accountancy, handling day-to-day accounts and bookkeeping. Coaches hockey.

Ivy Cui, Chinese Social Media Writer

Ivy Cui

Chinese Social Media Writer

Originally from Xi'an and fluent in multiple dialects, Ivy advises on Chinese media channels, cultural considerations and translation.

When to appoint a marketing agency?

  • You're spending on marketing without getting the returns you want.
  • You're unsure which digital tactics and technology will work.
  • Your current strategy has stopped working.

Marketing changes constantly — an agency keeps your strategy from going stale.

How much do marketing agencies charge?

$850–$5,000

Monthly marketing packages

$167–$350

Hourly rates

Why us

Why choose us as your digital marketing agency?

If you already have an agency, the frustrations are familiar: results you can't measure, reactive rather than proactive service, and big budgets with weak returns. Around 60% of companies are only marginally happy with their agency. Our AI-backed systems catch and fix performance issues early.

Questions to ask your agency

  • Does it support you?
  • Does it challenge you?
  • Does it reward your efforts?
  • Does it listen — and push your business forward?
Rachel Alexander coaching a client

Founder's story

Taking the leap: building a marketing legacy

Rachel never planned to be an entrepreneur. With a Bachelor of Commerce she worked in corporate marketing for an airline arm, a clothing manufacturer and a global consulting firm — and represented New Zealand at three world hang gliding championships along the way.

Running the NZ Joint Action Group for Outdoor Equipment and Apparel Manufacturers showed her that successful business owners were the people she admired most. Her consultancy was meant to be a stepping stone to an apparel company, but it grew so quickly the apparel plan was shelved. Twenty-nine years later, her goal is a systematised, autonomous business that makes professional marketing — powered by AI and new tools — accessible to smaller businesses.

  • Calculated risk-taking
  • Resilience
  • Proactive networking
  • Adapting to technology
  • Practical innovation
  • Vision beyond growth

Take action. Raise your game.

Make your next impression count.

Book a 20-minute, no-obligation introduction call with Rachel by phone, Zoom or Teams. We'll talk through what you need and whether we're the right fit. If it's a good match, the next step is a complimentary one-hour strategy meeting.

DESIGN UX team